I developed the brand and visual identity of the global members’ club in its first decade. The original logo evolved to become Babington House, their first house outside London, the half circle mimicking the Georgian bay window. The Cowshed brand originated from the cowshed of Babington House. The Electric House & cinema was the third house logo - the circle inspired by the shape of the original cinematic film reel. These first three logos set the benchmark for the brand identity today.